The European Electric Car Report Edition 6 – 2021

This report delivers key and incisive trends and developments in the European EV market, both to the industry and its stakeholders.
In terms of plug-in volumes today, pure electric (BEV) models overtook plug-in hybrid (PHEV) models for the first time this year in June, as projected in the previous edition, aided by Tesla’s end-of-quarter push, accounting for one-fifth (20%) of all BEVs in June – more than any other brand.

 

During the first half of the year, Germany (148,700) remained twice as large as the next pure electric car market (UK: 73,900), accounting for 31% of all BEV volumes registered across the 18 market region. It stayed at 29.5% in the second quarter, while PHEV volumes in the first half accounted for the same 31% of the region as BEVs. According to corporate data, the largest BEV passenger car group in Western Europe remains Volkswagen Group (25.4% share), which delivers three-quarters of its global BEV volumes (171,000) to Europe. The VW brand remained the leading BEV volume brand, with 74,100 units (15.3% market share) registered during the first half, or slightly more than every tenth VW badged model entering W-European roads (676,274).

 

However, if you look further down the list, VW’s EU CO2 pool partner, China’s SAIC-owned MG brand, stood out in June, with its ZS model ranking in the top ten volume positions. However, with nearly half of those 3,700 volumes arriving in Sweden, a closer look reveals that, due to a fiscal change in July, dealers likely pre-registered a large number of models in order to pass on cheaper tax rates to their business drivers in the future. Nonetheless, Chinese OEMs accounted for 4% of the global BEV market in June, which was more than the combined Japanese BEV models.

 

Source: The European Electric Car Report Edition 6 2021 | Schmidt Automotive Research
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