German EV Market Shines Amid Economic Challenges

The EAFO conducted an extensive consumer survey across ten EU countries. The survey aimed to uncover attitudes, intentions, and behaviours related to battery electric vehicles (BEVs), revealing insights into perceived challenges and factors influencing the transition to electric mobility. Here are some key findings from their research:
In an unexpected turn of events, the Tesla Model Y faced a dip in sales, allowing the Volkswagen ID.4/ID.5 to comfortably secure the bestselling spot for July. The Fiat 500 secured the second position, demonstrating its appeal to eco-conscious consumers. The Mercedes EQA also showcased its resilience, achieving yet another record-volume month with 1,963 units sold, positioning itself at fourth place. Following a sluggish first half of the year, the Dacia Spring made a strong comeback, claiming the sixth spot with 1,818 units sold.

The introduction of the new Jeep Avenger into the German market proved to be a strategic move, as it rapidly climbed to the 19th position within a short span since its launch in May. Industry observers are keen to track the progress of this B-segment SUV and its potential for further growth.

Notably, BMW, a longstanding player in the German automotive landscape, entered the EV arena with the introduction of the BMW i5. With its first 252 units delivered to customers in July, the electric 5 Series is set to redefine its segment. While its starting price of €70,000 might deter some, the BMW i5’s impressive specifications, including a WLTP range of 582 km and rapid charging capabilities, signal a significant step towards the transition to electric mobility.

The EV surge is partially attributed to the sustained demand for environmentally friendly transportation solutions, as well as the recognition of the long-term value of electric vehicles, particularly in light of high road fuel prices. This trend has contributed to maintaining positive auto retail figures even in the face of a 3.5% decline in auto production in June.

Source: KBA

Source: KBA
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