EV Driver Survey Report 2023

The 2023 EV Driver Survey Report, conducted by Shell Recharge in collaboration with LCP Delta, provides valuable insights into the perspectives of 25,000 European electric vehicle (EV) drivers across six countries - Belgium, France, Germany, the Netherlands, the UK, and Italy. These countries, along with China, are recognized as the most advanced EV markets globally, making the survey results relevant for understanding potential trends in EV adoption worldwide.
The data from the survey reflects the rapid growth of EV adoption, with over a thousand respondents having acquired an EV within the first two months of 2023. However, the research also highlights several challenges that must be addressed to accelerate EV adoption further. Economic headwinds affecting businesses are influencing consumer behavior and adoption rates, and charging infrastructure remains a significant obstacle, especially for consumers transitioning to electric mobility.

A bar chart titled "Figure 3: EV drivers are feeling less urgency around their own charging needs" compares data from 2022 and 2023. It shows increases and decreases in percentages for three statements: not needing daily charging, charging immediately upon arrival, and charging later.
Source: Shell Recharge Research

Cooperation enhances charging experience

The report emphasizes the need for collaboration among various stakeholders, including EV charging providers like Shell, employers, and technology companies. Such cooperation can enhance the charging experience by offering smarter and more seamless solutions. According to the report, the industry is at an exciting tipping point towards mass EV adoption, but barriers to entry must be removed for continued acceleration.

 

Key takeaways

The key takeaways from the report are categorized into three main areas: drivers, businesses, and policymakers.

 

  1. Drivers: The survey shows that growing awareness of EV realities can be leveraged by providing strong consumer education to boost range confidence and spread knowledge about charging technologies. Reducing barriers to EV adoption, such as range anxiety, requires effective communication from the industry and highlighting the positive aspects of EV driving. Personalized charging experiences tailored to the unique needs and behaviors of drivers, such as improved convenience retail offers at charging hubs, can also enhance adoption rates.
    A bar chart titled "Figure 3: EV drivers are feeling less urgency around their own charging needs" compares data from 2022 and 2023. It shows increases and decreases in percentages for three statements: not needing daily charging, charging immediately upon arrival, and charging later.
    Source: Shell Recharge Research

    2. Businesses: The successful rollout of charging infrastructure depends on a coalition of businesses and policymakers who recognize the mutual benefits of charging provision. Better charging availability is essential, involving multiple stakeholders with diverse locations. Collaboration between real estate owners and charging infrastructure providers can generate economic benefits and provide rewarding experiences for customers. Engaging with EV drivers during their charging time can increase customer loyalty.

    A bar chart titled "Figure 9: There is a real difference in usage possibilities for business drivers" shows the percentage of respondents with access to amenities. Business drivers: 50% charge card, 45% free charging at work, 36% home charging. Other drivers: 11%, 15%, 8%.
    Source: Shell Recharge Research

    3. Policymakers: The report indicates that mass adoption of EVs will require reinforcing parts of Europe’s electricity grid and implementing innovative technologies like Vehicle-to-Grid (V2G) to stabilize the grid, reduce system costs, and integrate more renewable electricity. Policymakers need to urgently invest in electricity grid capacity and connection timelines to ensure sufficient charging infrastructure for the growing number of EV drivers. Creating frameworks that reduce peak demand through incentives and energy management solutions can stimulate consumer demand for smart charging and bi-directional charging. Policymakers should also prioritize harmonization and standardization of the EV charging experience, fostering accelerated growth while allowing flexibility for innovative business models and fair competition.

    A table compares the top factors for driving mass adoption of electric vehicles for 2022 and 2023. It lists improved EV battery range, lower initial purchase costs, better public charge point availability, higher charging speeds, more vehicle choices, and financial incentives.
    Source: Shell Recharge Research

    Accelerating the transition to electric mobility

    Overall, the EV Driver Survey Report provides valuable insights into the evolving landscape of EV adoption in Europe. By addressing the challenges identified and fostering collaboration among stakeholders, the industry can accelerate the transition to electric mobility and drive the sustainable growth of EVs worldwide.

    Get ‘free of charge’ access to more than 650 valuable EV Market Insights via www.EVMarketsReports.com, the world’s largest e-Mobility Reports and Outlooks database. Enjoy reading!

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