An analysis of the e-Mobility marketing

The 2019 Hubject eMobility Market Index (HEMI) compiles Hubject's in-depth market insights to provide a useful overview of the state of development of electric mobility in 31 European markets, as well as the United States and China. Private and public efforts to establish national electric mobility ecosystems are compared using four components: market demand, market environment, national policies, and complementary macroeconomic indicators.

Reported by Hubject

China has a growth rate of 10.68%, making it one of the fastest growing countries. The United States, ranked second in this year’s HEMI, was forced to drop from first place due to a growth rate of only 3,08%. Norway is a small country in comparison to China and the United States, but it has an 11.08% growth rate and a very strong market demand, allowing it to finish third.

Next to the top three of the 2019 HEMI, Bulgaria has a tremendous electric mobility market growth of 62,61%, making it the fastest growing of all 33 markets. Following Bulgaria, Italy, with a 30% growth rate, and Poland, with a 28% growth rate, are making inroads into the world of eMobility.

The top five HEMI 2019 leaders represent a broad range of market evolution in terms of EV to charging point ratio. The estimation of future demand for charging infrastructure is based on a charging point-to-vehicle ratio. The European Alternative Fuel Infrastructure Directive (AFID) specifies a 1:10 ratio (one charging point supplies ten vehicles). Checking the ratio in the top markets in the state reveals that the United States and Norway currently have a 1:20 ratio, China has a 1:10 ratio, and Germany has a 1:7 ratio. The Netherlands even has a 1:4 ratio.

Surprisingly, 12 of the 33 HEMI markets considered have a ratio of less than 1:5, but the Netherlands stands out in absolute terms, with more than 37.000 charging points, while the remaining 11 markets have less than 1.000 charging points.

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