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2022 Global Automotive Consumer Study Key findings

For over ten years, Deloitte has been exploring consumer trends in the automotive industry. It analyses the impact these trends have on a global mobility ecosystem that is evolving at a fast pace. Deloitte’s most recent study ran from September through October 2021, and surveyed more than 26,000 consumers in 25 countries to explore opinions on several critical issues impacting the automotive sector, including the development of advanced technologies. From the survey, Deloitte was able to draw the following conclusions:

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In most global markets, a majority of consumers remains unwilling to pay more for advanced technologies. They consider the roll-out of new vehicle features by car manufacturers as a cost of doing business for brands that want to differentiate themselves from the competition.

Source: 2022 Global Automotive Consumer Study Key findings | Deloitte

When it comes to electrified vehicles, there are three main focal points for consumers: the perception of lower fuel costs, environmental consciousness, and a better driving experience. However, there remain some barriers, like limited driving range and a lack of available charging infrastructure.

Source: 2022 Global Automotive Consumer Study Key findings | Deloitte

For most consumers, purchasing a vehicle at an authorised dealership is still preferred over an online purchase. If the convenience and ease of use of EVs increases, however, so will consumer’s likelihood to switch to virtual purchase processes. 

Source: 2022 Global Automotive Consumer Study Key findings | Deloitte

People presently choose personal vehicles as their preferred mode of transportation. Before the pandemic, shared mobility services like ride-hailing and car sharing saw quite a pace of growth, but those have not yet returned to pre-pandemic levels.

Source: 2022 Global Automotive Consumer Study Key findings | Deloitte

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